OK, I admit it: I'm a Twitterholic. Since taking up the Twitter reins, I have spent the past two weeks or so merrily tweeting away with fellow Twitters and I…
We all strive to find some kind of half-decent balance in our lives. And Fiona Parashar’s book The Balancing Act: Work-Life Solutions for Busy People aims to help you just…
A client asked me to put something together for a new self-help DVD she has produced. (The product is related to a topic that is close to my heart, so…
The return on investment (ROI) from email has always surpassed other channels. And, despite the best efforts of saboteurs such as spammers, it seems set to do so for the…
The laws of yin and yang state that there is an opposite for everything. So while many have been preoccupied with the doom and gloom of failing economies, other business-owners…
Inner confidence, self esteem and . . being the first-born child are what makes a winner, according to new research. Alliance and Leciester Commercial Bank’s study shows that 60% of…
If there is one online marketing tool that is possibly the most underused and least understood it has to be web analytics. At its most basic, traffic analysis involves collecting…
Bold claim. But all my research and experience stands firmly behind it. (And so do I!) viral-marketing-content Apart from hyperventilating at the mere thought of cold-calling a relative stranger (hey,…
The biggest mistake businesses are making right now is failing to pay attention to the changing consumer mindset… There is so much vying for our attention nowadays online links, information,…
Fellow blogger David Pogue has published a great post on how he used Twitter as part of a real-time Q&A session. If youve ever wondered how to be creative with…
We’ve all heard plenty on what to do amid the current global economic slowdown. But what about what NOT to do? Here are a few ideas: Don’t reduce your marketing…
From time to time, I post a little inspiration on this blog. Today, in memory of my wonderful mother, whose light went out in this world nine years ago today,…
This time of year is a particularly emotive time for me. On the positive side of the fence sits some wonderful memories and anniversaries, not least: My pseudo wedding (weve…
Just to let you know that is offline now for the festive season. I will re-open for business on 6 January 2024 (wow, that feels weird just writing that …
[Originally published in Communiqué for Success!) When I first heard of Twitter — the micro-blogging platform that currently seems to be taking the online world by storm — I thought…
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