One of the largest and most efffective forms of marketing on the planet. That is what direct marketing is. And it works. Boy, does it ever. Just spend a little time Googling the term with the word “success” or “results” and you’ll see what I mean.It has many advantages over advertising and most conventional forms of marketing, including:
- Direct marketing is trackable. And, of course, by being able to account for every pound or dollar spent, there will never be a question mark over what works and what doesn’t.
- It has publicity value. It lets your prospective customers and clients know that you exist in the first place. While they might not act immediately on your offer, there is no telling when a prospect might pull your direct-mail piece out and get in touch.
- It’s perfect for small businesses and entrepreneurs because of its simplicity. It doesn’t take much in terms of time, cost and effort to product an effective direct-mail package.
So whether business is slow right now, or you need to test a new product, you owe it to yourself to at least give direct marketing a go.
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