Get a Professional Review and Analysis of your Website to Fix Issues that may hurt your rankings. Website Audit
Imagine this: one day, you’re on Page 1 of Google. The next day, you stumble down to Page 14. You don’t even know what hit you, but it hit you hard. This scenario happens in real life, and in most cases, hapless business owners are left in the rubble, wondering what happened. That’s why a Website Audit Report is a must.
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What is a Website Audit?
A Website Audit allows you to get a professional review and analysis of your website, including its content and inbound links. This covers Web Design and Web Structure Analysis, Page and Link Errors, Page Title and Meta Description Issues, Backlinks Analysis, URL Architecting, Duplicate Content Analysis, Comprehensive Target Keyword Analysis, and much more!
We recommend this service before you start any optimisation campaign for your website. When you want to invest in an online marketing campaign, mainly SEO, it is essential to deeply analyse your website so we can customise your SEO campaign.
Why Do You Need a Website Audit Report?
Your website is the core of your online marketing strategy. SEO, PPC, and social media optimisation direct traffic back to your site. A faulty website can flush all your efforts down the drain. On the other hand, an audit followed by an appropriate action prevents that from happening. An audit is needed to find faults in your site so they can be corrected.
An audit is also the first step in recovering from Google updates. With the search engine rolling out between 500 and 600 algorithm changes every year, getting a “checkup” for your website annually is crucial.
Google Algorithm Updates
In addition to being better prepared to run an SEO campaign, getting a website audit will also protect your website from Google’s algorithm changes. Google is continuously tweaking its algorithms to provide users with search engine results that improve quality and relevance.
Two of their major algorithms are called Panda and Penguin. There have been 25 Panda updates since 2011 and 3 Penguin updates since 2012, affecting 41.4% of search queries. Panda updates are generally targeted at sites with low-quality content, and Penguin updates target web spam. Stay ahead of the game and have us run an audit report on your website.
A Website Audit Report will give you peace of mind. It’s about knowing that your website complies with algorithm updates and that your SEO efforts won’t go down the drain.
